hi, i'm toni león
how are you?
product designer
accessibility advocate
driven & passionate change-maker
about me
I'm Toni León, an empathetic Accessibility-focused Product Designer based in Austin. I intend to use my skills in a role that will collaborate with me to inclusively improve user experiences. As a natural leader, I am happy to lead initiatives that foster DEI, accessibility, and cultivate a sense of team camaraderie.
I'm a research-oriented designer by nature, but I can adapt and rapidly iterate on designs in situations where time and research are constrained.
recent work
Subaru
Product Researcher, Designer & Strategist
2023 - Present
I conducted research, created personas, and mapped the customer journey to reframe the fragmented ecosystem as a unified experience. These insights drove app IA redesigns, UX & UI improvements for web, app, head unit and Apple Watch, and exploration of new digital features.
Design Annotations + Accessibility
Lead Designer and Change-Agent
2024 - 2025
We strived to create a standardized annotation system for use by designers, developers, and other teammates and stakeholders with access to Figma. Including several general annotation types in a single annotation system which typical designers are likely to use alongside accessibility annotations also helps keep accessibility top of mind when it might otherwise be a last-minute thought to enable accessibility.
National Car Rental App
Product Designer
2022 - 2023
National's Mobile App redesign began as a team effort which dwindled in size until I was the last designer on the team for the final 3 months of the project. Which included me revising several "completed" designs and creating new integral flows such as location map view, member enrollment, and special case reservation flows. I oversaw the handoff process between our agency and the client once the design phase was completed.
dentsu a11y
A11y Co-Lead & UX Designer
2022 - Present
a11y = accessibility. I founded an effort to standardize accessibility across dentsu. I have collaboarated with international teams and across a variety of roles to build an internal accessiblity culture which benefits employees and clients.